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Toto Wolff Preparing to Sell Stake Valuing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in F1

Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5bn in a change of ownership structure in September.

Wolff, who holds a 33% stake of Mercedes F1, would sell a stake approximately 5%.

The 53-year-old would stay on as team boss and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own a third of the enterprise.

An official representative stated: "We are providing no comment on this. The governance of the team will remain unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in value of Mercedes F1 since Ineos acquired its share for £208 million in 2022.

This surge reflects the growth in market values of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports movie to date.

Present Standings

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix left in the current championship.

Mercedes' primary racer British driver George Russell has won 2 of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

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Elizabeth Carson

A tech strategist with over a decade in digital transformation, passionate about simplifying complex innovations for everyday users.

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