Users will soon have a new feature that permits them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the platform revealed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread release. This advancement coincides with a increase in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a label for inferior, mass-produced content that is often illogical or surreal.
Our research shows that many people appreciate content produced via AI tools, from digital art to educational videos, and we intend to give people the ability to increase or decrease of that, based on their own likes,” said a company executive.
AI on the Platform
TikTok disclosed that there are presently over a billion videos on its service identified as made with AI. In total, in excess of 100 million videos are uploaded to the service every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Members will be able to limit or boost the level of artificial media they see by opening the “manage topic” feature in the platform and selecting the AI content topic. Other topics that can already be adjusted under the setting include news, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules require content makers to identify lifelike AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its user guidelines.
Furthermore, the platform will from now on apply an artificially created watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is aimed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2 million educational fund for professionals and organizations to produce learning resources about ethical AI use. This program will assist educational bodies focused on teaching computer science.
Moderation Strategy
The platform has defended its safety measures, amid discussion over intentions to lay off numerous content moderators in the UK. The company is expected to eliminate hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would still have a role, but automated tools can shield workers by removing the most harmful content before it is viewed by staff. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
